Sunday, 30 October 2011

Representation of gender

Representation Of Gender 

1. Superiority and Domination: Men are shown in dominant positions. Women are physically portrayed in subordinate poses.

2. Dismemberment: Parts of the body such as legs, chest, etc., are photographed, rather than the full body.

3. Clowning and Exaggeration: Women are shown in positions that make them look contorted or foolish while men appear in positions reflective of thought and intelligence.

4. Male Approval: Males desire and women are desired. Women are shown as recipients of male approval.

5. The Voice-Over Authority: Male voices are used as voice-overs in commercials rather than females.6. Irrelevant Sexualisation of Women and Girls: Women’s bodies are used to sell products even if the product has nothing to do with sex.

This information i have used from the http://beauchampcollegemedia.com/2010/08/08/representation-and-gender/

As i found this information very useful for this task.

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